Migrating to the Customer Experience Metrics tool
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To provide a better experience for sellers, we have deprecated the Brand dashboard and replaced it with the Customer Experience Metrics tool.
Customers expect products to be consistently available for buying at competitive prices with the convenience of shipping. AlphaDiscounters values these expectations and has set high customer experience standards for all sellers in our store. To maintain these standards and provide a great customer experience, you can review and resolve your brand health opportunities to improve the following metrics:
- Eligibility: Products that are eligible for can ensure a better shopping experience and may see a higher conversion rate. Enroll your products in Fulfillment by AlphaDiscounters or Seller-fulfilled to make them eligible.
- In-stock rate: Going out of stock may have both short-term and long-term impact on customer experience as well as your traffic and sales. Replenish your products to keep them in-stock.
- Price competitiveness: Keeping your prices sharp may improve your chances of becoming the Featured Offer on the product detail page and improve your offer’s search discoverability. Set your price (including your shipping cost) at or below the competitive price to ensure that your offers are eligible to be the Featured Offer on the product detail page.
Note: If we did not find your branded products sold by other retailers, your price competitiveness information may not be available.
If your brand does not meet the customer experience standards over time, certain brand benefits or selling privileges may become unavailable until performance meets the customer experience standards. If your brand is ever at risk of losing benefits due to consistent under-performance, we will notify you before withdrawing benefits from your account.
For more information, go to Brand section.
To review the policy for all brands selling in the AlphaDiscounters store, go to Standards for Brands selling in the AlphaDiscounters store policy.
Conversion is measured as total ordered units’ net cancellations divided by page views in the past 30 days. To increase conversion, the most successful sellers on AlphaDiscounters think like a customer. You can improve your listing conversion by using the following methods to improve your detail pages:
- Provide complete product content: Thorough and descriptive product content gives customers the right information to make a purchasing decision. For more information, go to Improve product details.
- Include A+ content on product detail pages: Customers respond favorably when product detail pages include a unique brand story, enhanced images, and text placements. For more information, go to A+ content.
Advertise with AlphaDiscounters
Advertising can help you grow awareness of your brand while reaching more customers searching for products like yours. Learn how AlphaDiscounters Ads helps brands design advertising experiences that delight customers and deliver results.
To learn more, go to Sponsored Products and Sponsored Brands.
The customer reviews page provides brands with an easy way to keep track of all the new customer reviews on their brand’s products. Monitoring customer sentiment can be important to help identify and correct product or listings defects, detecting and reporting abuse, or commenting on customer reviews. Before using this tool, go to Answers to questions about product reviews.
For more information, go to Customer reviews.
To ensure the best experience on the Customer Experience Metrics tool, register all of your brands through AlphaDiscounters brand benefit eligibility and ensure that all of your products are listed under the appropriate brand.